The History of Singha Beer in Thailand

Think that only the West can produce decent beer? Thailand’s brewers have proved that they’re just as good! 

How Singha Beer Became a Thai Success Story

Beer-lovers can thank Boonrawd Srethabutra for Singha beer. The Thai businessman founded Boon Rawd Brewery in the early 1930s, believing that a locally-brewed drink would be popular, and cheaper than imports. The first bottle of Thai beer, Singha, was produced in 1933. 

Within six years, the brewery had been appointed official supplier to the Royal Court, authorised to use the traditional Thai logo of the Garuda. This mythical lion symbolises strength and stamina, and its appearance on products is a guarantee of quality. 

Boonrawd Srethabutra looked to European traditions as part of his learning process. He drew on Germany’s expertise and experience, training his brewers in German breweries and universities, and taking advice on equipment. 

His success meant that by 1970, Thailand’s first brewery was exporting. Drinkers worldwide found that as a beer in a pub, it was equal to more traditional pints. In 1988, the process was automated, and a second brewery, Patumthani, was opened. Cans, a novelty in Thailand at the time, were added in 1989. A third brewery, Khon Kaen, followed as its largest and most advanced venture. 

In 2003, the brewery marked its 70th anniversary with elaborate festivities and a specially-issued beer, Singha 70. More celebrations took place for the 75th year, including in several cities outside Thailand. Singha Beverate Brewery opened in 2011, and with its many sponsorship deals, fans can drink to its continuation.

FAL, https://commons.wikimedia.org/w/index.php?curid=4432552